Starling Bank is a UK mobile-based challenger bank.
The mobile app-based Starling current account is available in beta testing phase to new customers .
Starling says it wants to make its app, ‘the most useful banking app in the world.’
Key to Starling’s offering is enabling customers to see, manage and control their money in real time. Transactions and payments through the account are signalled in real time through push notifications and within the Home screen via a central feature called the ‘Starling Pulse.’ A Feed displays account activity, also updated in real time, and clearly shows transaction information detail, date and time.
In later phases, the beta community will also be testing features that enable them to budget, see insights into their spending and save towards specific goals, as well as access relevant services made available through the Starling Marketplace. The Marketplace is being created with partners, including TransferWise, and the developer community, using Starling’s Open API and supporting community.
CEO Anne Boden came up with the idea for the Bank in 2011. She wanted to ‘put the customer at the heart of the bank.’