Anti-trafficking label Beulah turns to the crowd

Written by Lisa Stanley Mann on 25th April 2016

Beulah London, the ethical fashion label favoured by the Duchess of Cambridge, has launched a £500,000 crowdfund.

Founded in 2010 by Lady Natasha Rufus Isaacs and Lavinia Brennan, the brand was born out of a desire to design and produce beautiful clothes that empower and inspire the women who wear them, while also seeking to empower women trapped by human trafficking (read our blog on investor action against modern slavery here).

Beulah London equips women, many of whom have very little support to rely on, with the much needed access to training and skills, opening up access to employment and the opportunity to take ownership of their own success.

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It also has a partnership with the fairtrade business, Freeset, which offers employment to women trapped in Kolkata’s sex trade. You can buy the canvas bags made by the women here.

And, alongside Beulah’s commercial operation sits the Beulah Trust, a charitable foundation with a clear goal of supporting projects and initiatives that create sustainable livelihoods for victims of trafficking.

Beulah says it is: “proud to be part of a movement of companies developing better business practices, working with dignity and purpose to drive social change and using business as a force for good.”

If you’re keen to support the label beyond buying their clothes, you can now buy an equity share in the business via the ‘investor-led’ equity crowdfunding platform, SyndicateRoom.

Mustard Seed – one of the UK’s leading early stage social enterprise investment funds, and the lead investor on the fundraise – has committed £250,000 to Beulah. The rest is being sought from the crowd. As with other equity crowdfunding investments, your capital is at risk.

Beulah clothes have been worn by the Duchess of Cambridge, Donna Air, Darcey Bussell, Jessica Alba and Princess Eugenie, among others.

Goncalo de Vasconcelos, CEO and Co-Founder of SyndicateRoom, said: “Welcoming Beulah London onto our platform marks another vital step in SyndicateRoom’s journey towards creating opportunities to invest in truly disruptive businesses that make the world a better place.”

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