Choosing a financial adviser is personal. You want someone who can help with the big stuff: pensions, investments, retirement, inheritance tax, protection and long-term security.
But if you care where your money goes, standard financial advice might not be enough.
An ethical financial adviser should help you build a plan that works for your life, your risk appetite and your future, while making sure your pensions and investments don’t work against your values.
That could mean avoiding fossil fuels, weapons, tobacco, gambling or companies with poor records on workers’ rights. It could also mean actively investing in businesses helping to solve environmental and social problems, from clean energy and healthcare to education, housing and financial inclusion.
In 2026, the bar is higher than ever before. It’s no longer enough for an adviser to have one ESG fund on a shelf. A genuinely ethical adviser should be able to explain what your money is invested in, what is excluded, what positive impact is being sought, how fees work and how your portfolio is reviewed over time.
Here are nine of the UK’s best ethical financial advisers in 2026.
How we chose the best ethical financial advisers
At Good With Money, we use the Good Money Test to help assess whether a financial provider is genuinely trying to do better for people and planet.
For ethical financial advisers, we ask:
- Where does your money go?
- Can clients see what’s happening to it?
- Is it doing any good?
- Are customers treated fairly?
- Do the firm’s actions back up its claims?
For this list, we looked for advisers where ethical, sustainable or impact investing is central to the service, rather than a side option. We also considered accreditations such as the Good With Money Good Egg mark and B Corp certification, evidence of specialist sustainable investment expertise, transparency, client accessibility and whether the firm appears to have a clear values-led approach.
This list is editorial, not financial advice. Always check an adviser is authorised by the Financial Conduct Authority before using them, and make sure you understand the fees, investment risks and whether the advice is independent or restricted.
Best ethical financial advisers at a glance
| Adviser | Best for | Why we like it |
|---|---|---|
| EQ Investors | Established impact investing and financial planning | Good Egg, B Corp, Positive Impact Portfolios |
| Path Financial | Climate-focused advice | Good Egg, B Corp, Ethical Consumer Best Buy |
| Switchfoot Wealth | Sustainable financial planning | Good Egg, B Corp, sustainability built into planning |
| BlueSphere Wealth | Ethical pensions and investments | B Corp, directly FCA-authorised |
| Origen Ethical Futures | Values-led advice with wider UK reach | Ethical Futures heritage, now part of Origen |
| Castlefield | Charities and ethically-minded private clients | Longstanding values-based investment approach |
| Paradigm Norton | Values-led life planning | B Corp, employee-owned, sustainable investing |
| In2 Planning, Tanya Pein | Specialist sustainable investment advice | Strong UKSIF profile and trustee expertise |
| Conscious Money, Cleona Lira | Values, money psychology and ethical investing | Chartered adviser with holistic approach |
EQ Investors
EQ Investors has long been one of the strongest names in ethical financial advice and impact investing.
It holds the Good With Money Good Egg mark and is a certified B Corp. It’s also employee-owned, and its charitable foundation is a significant shareholder, meaning part of its success supports wider social good.
EQ’s Positive Impact Portfolios were launched to make impact investing more accessible to mainstream investors. They invest in companies helping to address global challenges, while avoiding businesses causing harm. The portfolios can be used within ISAs, pensions and other investment wrappers.
EQ is a good fit if you want an established adviser with a broad sustainable investment range, impact reporting and a well-developed financial planning service.
The firm offers a free initial conversation.
Path Financial
Path Financial was founded with a clear mission: to help clients use their pensions and investments as a force for good.
It is a Good Egg firm, a certified B Corp and the first financial advice company to receive Ethical Consumer’s Best Buy certification. Path is also a Chartered financial planning firm.
Its Climate Solutions Portfolio is designed for clients who want their money to help tackle the climate emergency. This is a clearer and more direct proposition than many “green” investment options, which can vary widely in what they actually hold.
Path is likely to appeal if climate is your main concern and you want a firm that puts ethical advice at the centre of its business.
The firm offers a free, no-obligation consultation.
Switchfoot Wealth
Switchfoot Wealth believes all financial planning should be sustainable financial planning.
The firm is a Good Egg and a certified B Corp, and has developed its advice process around the risks and opportunities created by climate change and other long-term sustainability issues.
This means the conversation isn’t only about which fund to pick. It’s about how your money, your home, your family, your work and your future plans may be affected by a changing world.
Switchfoot offers advice on pensions, investments, protection and life assurance. It’s a strong choice for people who want ethical investing to sit within a wider life plan, rather than as a bolt-on.
Initial phone consultations are free.
BlueSphere Wealth
BlueSphere Wealth is a specialist ethical financial adviser with a focus on pensions, ISAs and investment portfolios.
It is a certified B Corp. BlueSphere says it helps clients invest in companies creating positive impact, and offers a range of options from portfolios with sustainable elements to fully sustainable portfolios.
The firm is directly authorised by the FCA and gives its FCA number on its website, which is a useful transparency point for consumers.
BlueSphere could be a good option if you want ethical investment advice with a clear focus on pensions and long-term planning, but do not want to navigate the sustainable investment market alone.
There’s no cost or obligation to get started.
Origen Ethical Futures
Ethical Futures has been a respected name in values-led financial advice since 2005. In February 2026, it became part of Origen Financial Services, creating a dedicated ethical advice division called Origen Ethical Futures.
This is an important change, so we would no longer describe Ethical Futures as a standalone Edinburgh firm. However, its inclusion still makes sense because of its specialist heritage and long track record in helping clients align investments with their values.
Origen Ethical Futures says it has a separate investment committee and approved panel for ethical investment, including different approaches to ethical and sustainable investing.
This could be a useful option if you want ethical advice backed by a larger national financial planning firm. As with any larger group, ask how the ethical approach is applied in practice and whether your adviser specialises in sustainable investing.
Castlefield
Castlefield calls itself “the Thoughtful Investor”, and the phrase fits.
The Manchester-based firm has spent more than two decades building a values-based investment approach for private clients, charities, pension schemes and intermediaries. It helps clients align their investments with their ethical values, while still focusing on long-term financial outcomes.
Castlefield uses its own B.E.S.T framework, which looks at business and financial factors, environmental and ecological impact, social considerations and transparency. Its funds also apply exclusionary screens, including fossil fuels, tobacco, gambling, pornography, high-interest lending and weapons.
Castlefield is particularly strong for charities, trustees and clients who want a more established investment management and financial planning group with deep ethical investing experience.
Paradigm Norton
Paradigm Norton is a values-led financial planning firm and certified B Corp.
It’s also employee-owned, which helps align the interests of staff, clients and the business over the long term. The firm says it helps clients connect life, money and values, with sustainable investing built into its wealth management service.
Paradigm Norton may be particularly interesting for business owners, B Corp leaders, women navigating major life changes, families with more complex planning needs and people who want financial planning to be about more than investment returns.
It’s a good option if you want a broader life-planning approach, with sustainable investing as part of the picture.
In2 Planning, Tanya Pein
Tanya Pein is one of the UK’s best-known sustainable investment advisers.
She specialises in pensions, investment and later life issues, and usually advises individuals and trustees with pensions and investment portfolios of £200,000 upwards. She was previously vice chair of UKSIF and has been named among the UK’s top sustainable investment advisers.
Tanya is also regularly involved in media and policy conversations around sustainable finance, and has trained charities on Environmental, Social and Governance standards.
In2 Planning could be a strong fit if you want advice from a named specialist with deep sustainable investment knowledge, particularly around pensions, trusteeship or larger investment portfolios.
Conscious Money, Cleona Lira
Cleona Lira is a Chartered Independent Financial Adviser and the founder of Conscious Money.
Her approach combines ethical investing with a more reflective look at people’s relationship with money. She works with clients on investments, retirement and long-term goals, while also exploring values, habits, fears and beliefs where helpful.
Conscious Money is likely to suit people who want values-aligned financial planning that feels thoughtful and personal, rather than purely technical.
Cleona also sits on Parmenion’s Ethical Oversight Committee, which adds to her profile in the ethical investment space.
She offers a free 15-minute introductory call.
What to ask an ethical financial adviser
Before choosing an adviser, ask direct questions. A good ethical adviser should welcome them.
Ask whether the adviser is independent or restricted. Ask how they define ethical, sustainable, ESG and impact investing. Ask what they exclude, what they actively support and whether you can see the underlying funds or companies your money may be invested in.
You should also ask about fees. This includes the advice fee, platform fee, fund charges and any ongoing advice fee. Ethical investing should still offer fair value.
Finally, ask how often your portfolio will be reviewed. A fund that looked ethical five years ago may no longer meet your standards today.
Do you need a financial adviser?
You may benefit from financial advice if you are making a major decision about pensions, retirement, inheritance, divorce, tax, protection or investing a larger sum.
As a rough guide, many people start considering advice once they have £50,000 or more to invest, although some advisers work with lower amounts and others have much higher minimums.
If you are investing smaller sums, a DIY investment platform or ready-made ethical portfolio may be more cost-effective. See our guide to the best ethical DIY Stocks and Shares ISA providers in 2026.
FAQs about ethical financial advisers
What is an ethical financial adviser?
An ethical financial adviser helps clients make financial decisions in line with their values. This could include avoiding fossil fuels, weapons, tobacco, gambling or companies with poor human rights records, while supporting businesses working on solutions such as clean energy, healthcare, education, social housing or financial inclusion.
A good ethical adviser should still focus on suitability, risk, diversification, fees and your long-term goals. Ethics should strengthen the advice process, not replace the basics.
What is the difference between ethical, ESG, sustainable and impact investing?
Ethical investing usually starts with values and exclusions. ESG investing looks at environmental, social and governance risks and opportunities. Sustainable investing tends to focus on companies better placed for a lower-carbon, fairer economy. Impact investing goes further by seeking measurable positive social or environmental outcomes.
The terms are often used loosely, so always ask what they mean in practice.
Do ethical investments perform as well as traditional investments?
They can, but performance varies. Ethical and sustainable funds invest in real markets, so they can go down as well as up.
The stronger argument for ethical investing is not that it always performs better. It is that your money can be invested in a way that better reflects your values, manages long-term sustainability risks and still aims to deliver sensible financial returns.
How do I choose an ethical financial adviser?
Look for an adviser with clear experience in sustainable or ethical investing. Check whether they have accreditations such as the Good With Money Good Egg mark or B Corp certification, but do not rely on badges alone.
Ask what they invest in, what they avoid, how they measure impact, how transparent they are and how they treat clients. Also check the FCA Register before proceeding.
Do I need a lot of money to see an ethical adviser?
Not always, but financial advice can be expensive. Some advisers work with clients who have more modest sums, while others specialise in portfolios of £200,000, £400,000 or more.
If you have a smaller amount to invest, it may be better to start with a low-cost ethical investment platform, workplace pension options or a DIY Stocks and Shares ISA.
Can an ethical adviser help with my pension?
Yes. Pensions are one of the main reasons people seek ethical financial advice. An adviser can help you understand where your pension is invested, whether consolidation is sensible, what risks you are taking and whether your pension matches your retirement plans and values.
How do I check if a financial adviser is regulated?
Use the FCA Register or FCA Firm Checker to confirm that the firm is authorised and has permission to provide the services you need. Do this before handing over money or personal information.
Want to be included?
Think your firm belongs on this list? Email lori.campbell@good-with-money.com.
If you want to have a savings account, insurance policy, investment fund or mortgage from companies that do the right thing, check out our Good Eggs.
These are companies that have passed strict (independent) criteria to prove they make a positive impact – to the planet, society, and you.
