John has considerable experience in the ethical and sustainable investment arena dating back to 1991 when he became an independent financial adviser, entirely focused on ethical investments. He built a national business, which he sold in 2004 to build and develop personal investment portfolios for socially motivated investors.
During this time he also established the Ethical Investment Association, the industry body for ethical IFAs, wrote several guides to ethical funds and contributed to the development of the industry at an early stage.John has provided ethical screening and research services to several private client companies since 1995, including Redmayne Bentley, Brewin Dolphin, Gerrards, Philip Securities and in more recent times, Smith & Williamson and King and Shaxson. The motivation was always to offer something a bit more ethical, a bit more engaging and a bit truer to the values held by socially motivated investors.
This has developed further in 3D Investing, a suite of services to enable a range of asset managers and advisers to offer distinctive portfolios for their socially motivated clients.John is also a founding director of the Cochabamba Project, an Industrial & Provident Society that has raised over £4 million to fund a community based reforestation project in the Bolivia Amazon.
He lives and works in the Lake District, and is an active ultra distance fellrunner and mountaineer. In 2015 he celebrated his 50th birthday by a high level crossing of the Alps on foot from Slovenia to Monaco.